Mesorga at Cosmoprof 2025: elegance and innovation among many new highlights

During the 2025 Cosmoprof Worldwide Bologna — the leading trade show for companies and professionals across all sectors of the cosmetics industry — Mesorga once again stood out on the national and international stage, exhibiting for the fourth consecutive time in a more than 80 sqm booth.
The experience proved a triumph of elegance and innovation, recalling the brand’s deep roots in advanced aesthetics and its ongoing commitment to cutting-edge beauty solutions.

A winning concept in Mesorga’s booth

The booth design immediately captured attention: at its center stood a large black totem, which not only dominated the exhibit area but also housed an expansive LED video wall. There, a dynamic stream of visuals showcased the full product range and highlighted the latest Radyantya technology.
The refined, minimalist design created an atmosphere of both authority and sophistication. Its open-plan layout—like a small business square where guests could sample cosmetic blends—proved a winning choice. With a café bar serving coffee and aperitifs, Mesorga focused on welcoming each visitor. The perimeter was only conceptually defined, with no barriers at the entrance; glass cube displays formed easy gateways leading to tables set up for business meetings.

Innovations in Mesorga’s new hair-care collection

The Mesorga OZORevive line redefines hair care with a complete routine based on ozonated water and ingredients such as deoxyribose, Annurca apple extract and keratin, for a purifying, strengthening and revitalizing effect on the scalp. These components underline Mesorga’s constant focus on effective, safe and customizable solutions for every beauty need. The three cornerstones of the line are OZOpur, OZOvital and OZOboost.

OZOpur is a pre-treatment purifying solution that helps oxygenate and cleanse the scalp, suitable for all hair types. OZOvital is a fortifying shampoo that, thanks to its gentle surfactants, cleanses while restoring strength and vitality to weakened, damaged hair. OZOboost is a strengthening hair spray that improves thickness and structure.

Furthermore, the active ingredients in the OZO range and those in the new Ecoplacy Hair cosmetic vial can work in synergy to offer a comprehensive approach to hair wellness—a perfect blend of nature and advanced technology.

New products and equipment for advanced aesthetics

At Cosmoprof 2025, Mesorga also unveiled innovative cosmetic blends compatible with the Radyantya® system: Exoplacy Hair, Exoplacy, Super Hybrido and Nucleorga. These contain a mix of powerful actives—hyaluronic acid of various molecular weights, exosomes, collagen, peptides, calcium hydroxyapatite and sodium DNA.

On-site, Mesorga’s beauty coach demonstrated how to use the Radyantya® device to deliver gentle revitalizing treatments. Its pulse-based stimulation technology, operating at low and medium frequencies, enhances the absorption of Mesorga’s formulas on face, body and hair, targeting imperfections smoothly and comfortably.

Mesorga’s team: a model of elegance and professional style

A distinctive feature of the booth was the carefully coordinated attire of the staff. The team perfectly embodied Mesorga’s spirit and identity: the women wore elegant scarves and the men sported pocket squares—each accessory adorned with the stylized “O” from the Mesorga logo, a recognizable brand signature. This simple yet refined detail further reinforced the sense of unity and high professionalism.

The event’s success was also reflected in the meetings held: over 300 sessions with buyers, retailers, beauty professionals, suppliers and other stakeholders made Cosmoprof 2025 a unique opportunity for exchange and growth. To enhance the atmosphere, the in-booth bar served coffee and aperitifs, creating convivial spaces that fostered networking and lasting connections.

A path of success and excellence looking to the future, building on a journey that began in 2020 and continues to evolve.